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We aim to promote and implement sustainable development practices on earth for the benefit of the public by preserving, conserving and protecting the environment, including the prudent use of natural resources


Circular Usability Concept

Circular Usability Concept is based on an exciting new thinking around the circular economy – an approach that rethinks how we design, manufacture, use and consume the things we want and need in our lives.

At the moment our consumption follows a linear model in which we buy → use → throw away. Landfill and pollution problems resulting from the disposal of our things are making it increasingly clear that there is no 'away'. A whopping 40% of our personal carbon emissions comes from the things we buy.

Historically we've pursued efficiency by increasing labour, rather than resource. If we focused on both we may have a greater chance of meeting the needs of our growing population, without increasing the pressure on our natural resources.

We are leading the way on tackling a wide range of environmental issues, from reducing the amount of litter on our streets to cutting the carbon emissions that threaten our planet.

Protecting Tropical Rainforests

Forests play a vital role in global climate regulation through the sequestration and storage of carbon.

The world has approximately 4 billion hectares of forest, representing almost 30% of the Earth's landmass, with roughly 56 percent of these forests lying in tropical and subtropical areas. Although the precise area is debated, each day at least 32,300 hectares of forest disappear from Earth and at least another 32,300 hectares of forest are degraded.

Across the world’s extant tropical forests it is estimated that 24% are intact, 46% are fragmented and 30% otherwise degraded. It has been calculated that the deforestation of tropical forests is responsible for about 20 percent of current global carbon emissions, making it a major contributor to climate change.

Evo Morales

"Sooner or later, we will have to recognise that the Earth has rights, too, to live without pollution. What mankind must know is that human beings cannot live without Mother Earth, but the planet can live without humans."